Corporate Survival Strategies for Raising Prices
How to Design and Deliver Effective Price Increases Without Killing Your Business...or Your Career
Why do some companies struggle with price increases while others are able to do it with far less pain and angst? Through our research, we've discovered that the difference comes down to the fundamentals. In this three-part recorded training session, you will learn about:
- The real, underlying reasons that so many companies struggle to execute relatively painless price increases.
- How three fundamental pricing processes can significantly reduce the financial risks and perceived uncertainties.
- Why across-the-board price increases can be so disastrous and what some companies are able to do instead.
- How to bolster salespeople's confidence and strengthen the executive team's resolve around raising prices.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Getting Control of Discounting
In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?
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Pricing Thru a Trade War
When global trade tensions escalate, everything can become more difficult for B2B pricing teams. How do we navigate the turmoil without sacrificing our pricing integrity, our margins, or our own sanity?
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Fighting Over-Discounting in the Field
Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.
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Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges