Getting the Most Out of Price Segmentation
Best Practices to Improve the Quality and Accuracy of Price Segmentation Models in B2B
The process of building a price segmentation model from scratch, or improving one that you’re already using, can often seem like a daunting task. But you can make things easier by mastering a handful of fundamentals. In this on-demand training seminar, you will learn:
- How price segmentation works and why it's the key to maximizing revenues and profits at the same time.
- How to increase the effectiveness of your model by thinking outside the box about attributes and criteria.
- How to get beyond the conjecture and opinions to make your model an accurate reflection of the market.
- How to make your model as granular and specific as possible, while still being able to execute it in the field.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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In this Expert Interview, Pete Eppele discusses current best practices and sheds light on what leading pricing functions are doing right now to manage and optimize their customer-specific pricing.
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