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Ten Signs Your Pricing Strategy Stinks

Use a Simple Self-Assessment to Determine Whether the Odds Are For or Against Your Pricing Strategy

For determining the efficacy of a pricing strategy, financial performance alone just doesn't tell you very much due to all of the disparate factors at play. So, what do you do? How can you tell if your pricing strategy is really effective or not? In this diagnostic, you will learn about:

  • How and why you can be making good money, while still having a weak pricing strategy.
  • How to use simple “ingredient assessment” to estimate the likely quality of your strategy.
  • Ten powerful assessment questions whose answers reveal the quality of your ingredients.
  • The one assessment question that’s more predictive and more influential than all the rest.

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More Subscriber-Only Resources From Our Library

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

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  • Working With "Bad" Pricing Data

    In B2B, there are so many moving parts that always having a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got.

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  • Communicating Value Over Price

    How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?

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  • Are They a Price Buyer or a Poker Player?

    It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.

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