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Ten Signs Your Pricing Strategy Stinks

Use a Simple Self-Assessment to Determine Whether the Odds Are For or Against Your Pricing Strategy

For determining the efficacy of a pricing strategy, financial performance alone just doesn't tell you very much due to all of the disparate factors at play. So, what do you do? How can you tell if your pricing strategy is really effective or not? In this diagnostic, you will learn about:

  • How and why you can be making good money, while still having a weak pricing strategy.
  • How to use simple “ingredient assessment” to estimate the likely quality of your strategy.
  • Ten powerful assessment questions whose answers reveal the quality of your ingredients.
  • The one assessment question that’s more predictive and more influential than all the rest.

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More Subscriber-Only Resources From Our Library

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • How Many B2B Sales Teams Lack Negotiation Skills?

    We wanted to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.

    View This Research

  • Identifying the Right Unit of Value for Pricing

    Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.

    View This Case Study

  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

    View This Webinar