Six Price Optimization Misconceptions Exposed

Mistaken Beliefs About Price Optimization That Could Be Costing You Sales & Margin Dollars

Price optimization can provide a significant competitive advantage for the companies that have adopted it. So much so that many companies hesitate to talk about it in open forums for unfounded fears of losing their competitive advantage, or because of misplaced concerns about customer perceptions. In this guide, you will learn about:

• The market forces at play that keep price optimization a mystery for many companies.
• Why companies using price optimization see decreasing pricing pressure and are able to focus more on growth.
• How the adoption of optimization is growing and where your company is likely using it already.
• What it takes to get started with optimization and start seeing results in a matter of weeks.