Seven Steps to Identify and Capture Your Value
Learn the Fundamental Process Steps That Are Crucial for Success in Value-Based Pricing
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. But we all know that the fundamentals in anything will usually get you 70-80% of the way there. In this video tutorial, you will learn about:
- How to brainstorm various value drivers along five dimensions.
- How to document the differential value gaps that really matter.
- How to quantify "hard" drivers and develop strategic messages.
- How to avoid the most common mistakes that others have made.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Pricing Practitioner's Primer on B2B Sales
To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.
View This Webinar -
Underrated Pricing Technology Evaluation Criteria
This 36-question diagnostic exposes and explains seven areas of pricing technology evaluation and comparison that are underrated, underutilized, and deserving of much greater consideration by prospective buyers.
View This Diagnostic -
Developing Pricing Leaders
How do we develop the next generation of pricing leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?
View This Webinar -
Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
View This Research
Come Join Our Next Webinar
Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
