Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Price New Products

Exploring Core Strategies and Processes for Dealing with the Realities of New Product Pricing

It's safe to say that every pricing practitioner or pricing team will have to deal with new products at some point. But the reality of these situations is often far from ideal, or what would be considered to be "best practice". In this training session replay, you will learn about:

  • Three fairly common "new product pricing" scenarios that pricing teams will likely encounter in their businesses.
  • The core processes that can help overcome the common issues when dealing with products that are entirely new.
  • Why you shouldn't take shortcuts when pricing products that are incremental improvements on existing products.
  • How the nature of the problem changes with products that are designed to fulfill a strategic need in your portfolio.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview

  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide

  • The Negotiation Tactics Cheat Sheet

    Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.

    View This Tool

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool