Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Price New Products

Exploring Core Strategies and Processes for Dealing with the Realities of New Product Pricing

It's safe to say that every pricing practitioner or pricing team will have to deal with new products at some point. But the reality of these situations is often far from ideal, or what would be considered to be "best practice". In this training session replay, you will learn about:

  • Three fairly common "new product pricing" scenarios that pricing teams will likely encounter in their businesses.
  • The core processes that can help overcome the common issues when dealing with products that are entirely new.
  • Why you shouldn't take shortcuts when pricing products that are incremental improvements on existing products.
  • How the nature of the problem changes with products that are designed to fulfill a strategic need in your portfolio.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.

    View This Webinar

  • Making Pricing More Responsive

    How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?

    View This Webinar

  • The Negotiation Tactics Cheat Sheet

    Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.

    View This Tool

  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar