Getting Beyond Pricing to Make a Real Impact
Step Out of Your “Box” and Influence the Upstream Decisions That Can Ultimately Make or Break Your Pricing Efforts
To be effective in B2B pricing, you have to be able to align, coordinate, and influence all of the different functional groups involved. And the more you actually know about these other areas, the easier it’s going to be to have a positive impact. In this guide, you'll learn:
- How to influence the upstream decisions that can determine how effective your pricing efforts are going to be.
- A 5-point plan you can use to get beyond the typical confines of the pricing practice and have a greater impact.
- 6 hurdles you need to watch out for when working with other departments---and proven ways to get over them.
- A downloadable Cheat Sheet with an overview of the different areas and recommendations for working with them.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Two Ways to Champion Pricing Initiatives
This case history details how one pricing champion used two different approaches to gain support and approval...and got very different results. Find out which approach worked better.
View This Case Study -
Making Pricing More Responsive
How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?
View This Webinar -
The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
View This Tool -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research
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