PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Generating Cost-to-Serve Automagically

How to Reduce the Time and Effort Required to Estimate the Indirect Costs of Serving Different Customers

Generating relatively accurate cost-to-serve estimates is often much more difficult than people first anticipate. But what if there was a way to estimate indirect cost-to-serve systematically? What if you could generate cost-to-serve estimates "automagically"? In this tutorial, you will learn:

  • The two foundational concepts that can be combined to form the basis of a more timely and automatic system.
  • The three basic process steps for leveraging the concepts, developing the system, and fine-tuning the outputs.
  • Two approaches for estimating relatively accurate costs for various activities that contribute to cost-to-serve.
  • Six short- and long-term benefits of a systematic approach for capturing and reporting customer-level costs.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview
  • Exploring the Root-Causes of Pricing Problems

    An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.

    View This Case Study
  • Proving the Value of the Pricing Function

    Executives understand the value of functions like sales, marketing, and finance---but pricing often has to justify their very existence, over and over again. In this recorded training seminar, learn how to demonstrate the results and metrics that can earn you a seat at the big table.

    View This Webinar
  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

    View This Research