PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Generating Cost-to-Serve Automagically

How to Reduce the Time and Effort Required to Estimate the Indirect Costs of Serving Different Customers

Generating relatively accurate cost-to-serve estimates is often much more difficult than people first anticipate. But what if there was a way to estimate indirect cost-to-serve systematically? What if you could generate cost-to-serve estimates "automagically"? In this tutorial, you will learn:

  • The two foundational concepts that can be combined to form the basis of a more timely and automatic system.
  • The three basic process steps for leveraging the concepts, developing the system, and fine-tuning the outputs.
  • Two approaches for estimating relatively accurate costs for various activities that contribute to cost-to-serve.
  • Six short- and long-term benefits of a systematic approach for capturing and reporting customer-level costs.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Negotiation Tactics Cheat Sheet

    Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.

    View This Tool
  • Effective Internal Marketing for Pricing Initiatives

    Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.

    View This Case Study
  • When to Choose Profit, Revenue, or Both

    As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

    View This Interview
  • The Fundamentals of Pricing Intelligence

    In pricing, it's easy to feel like you're making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage. In this on-demand webinar, learn how to design and implement systems for tapping into those sources of intelligence and how best to respond.

    View This Webinar