Exploring the Root-Causes of Pricing Problems
Learn About Seven Cases Where Supposed Pricing Problems Weren't Really Pricing Problems After All
Many purported pricing problems aren't really pricing problems at all. But the real root-causes and underlying factors is not always obvious, and the investigations have led some pricing practitioners to unexpected findings. In this seven-part case study collection, you'll learn about:
- The critical role that the underlying price segmentation model can play in identifying real pricing problems.
- How lack of action and diligence in product management can lead to apparent pricing problems in the field.
- Why the conventional wisdom is dead wrong and product costs really do matter when it comes to pricing.
- How in-bound market demand dynamics can be misinterpreted and misread, leading to outcries for lower pricing.
This case study is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Dealing with Pricing Complexity
How much complexity is enough to boost pricing performance and results? And how much is too much for the organization to handle and execute? In this session, we explore how to strike the right balance.
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Practical Price Sensitivity
Best practice in elasticity-based price optimization can seem out-of-reach. So are there ways to tap into relative price sensitivities that are easier to implement, yet can still produce solid results?
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Getting Them to Pay More
How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.
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Improving Your Price Lists
For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?
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