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Analytics or Optimization… Which Do You Need?

An Experienced Practitioner's Perspective on Selecting the Right Pricing Technology for the Job

When it comes to pricing technologies like analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization? In this guide, you'll learn about:

  • Why pricing analytics and price optimization should be viewed as being two radically different technologies.
  • How analytics and optimization technologies compare on six operational aspects you'll never hear about elsewhere.
  • Why Total Cost of Ownership comparisons between these technologies could lead you to draw wrong conclusions.
  • What you need to consider about your objectives and available resources in order to make the best decision.

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More Subscriber-Only Resources From Our Library

  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

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  • Identifying and Eliminating Over-Discounting

    Jared Wiesel of Revenue Analytics discusses his work helping mid-market companies combat over-discounting in the field.

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  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

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  • Assessing Your Pricing Capabilities

    While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar