PricingBrew

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

13 Unique Price Segmentation Attributes

Exploring the Obscure and Unique Price Segmentation Attributes Some B2B Companies Have Discovered

When you can identify meaningful price segmentation attributes that your competitors are missing or overlooking, you transform your price segmentation model into a powerful source of proprietary competitive advantage. In this research brief, you will learn about:

  • 13 unique price segmentation attributes that members of the PricingBrew Network have found to be important.
  • 5 clever ways companies use information about their buyers to infer a great deal about willingness-to-pay.
  • 4 insights into buyers' other purchasing decisions that can tell companies about likely price sensitivities.
  • 4 aspects of buyer behavior that help companies understand where they can hold the line on discounting.

This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Diagnosing Pricing Problems

    When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.

    View This Webinar
  • Pricing Productivity Boosters

    B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?

    View This Webinar
  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

    View This Tutorial
  • The Fundamentals of Price Structure

    In this on-demand webinar, we explore ten different approaches for structuring your prices to align to customer needs and priorities---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.

    View This Webinar