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You’ve probably witnessed some pretty silly things from a pricing perspective, right? Well, it’s time to get it all off your chest!
In the box below, please describe an example of “stupid pricing” that you’ve witnessed in B2B—i.e. strategies that make no sense, decisions with nonsensical rationalizations, and so on. It’s not only cathartic, it’s highly instructive. After all, knowing what NOT to do is more than half the battle.
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Can You Benefit from Better Deal Management?
Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
View This GuideClosing Costly Margin Leaks
In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.
View This WebinarExposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This InterviewClosing the Costliest Pricing Capability Gaps
In this session, we explore three pricing capability gaps that are still all-too-common considering their detrimental effects on pricing performance and highlight steps you can take to close the gaps once and for all.
View This Webinar
Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
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